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Part 1: Understanding your Client In order to scale your business, you may have been considering hiring additional help from an external source, which could mean hiring anyone from a digital marketing freelancer to a full-service digital agency. Whoever you’re teaming up with, it is important to be clear on what they plan to deliver.…

For any business, regardless of industry or size, quality content for websites and social media is a crucial element of branding and marketing. If a company has spent time and effort on ensuring that their messaging is clear and well executed, they will not only be able to retain clients but also attract new ones…

Writing quality copy for your website or social media should inspire your audience to take action and engage with your brand. That’s the number one goal for writing copy, whether you’re a digital marketing freelancer or a copywriter. It’s important that you nail this part of the process in order to achieve whatever you have…